Submissions Closed

5th Global Islamic Marketing Conference: 

(GIMAC5): Asia Leads the   World

Kuala Lumpur, Malaysia | April 22 – 24,   2014

To view detailed sessions click here

Conference   languages: Arabic, English, and French


 Why should I attend?

Top Scholars. Huge Awards. Numerous Journal Publications. Doctoral Colloquium.  Gift of knowledge. Mini MBA. Simply, we are the best marketing conference in the entire world and we can prove it. Join us, be part of this success.

Conférence pour les raisons suivantes: 
Une meilleure commercialisation des érudits islamiques dans le monde. Oscars le plus grand au monde. Une recherche publiée dans plusieurs magazines. Le cours de doctorants. Connaissances de bonus. Miniature de maître. En bref, il s'agit de la meilleure conférence dans le monde du marketing en général. Inscrit Lena et faire partie de ce succès

About GIMAC 5, KL 2014.

In Cooperation with the Centre for Research, Universiti Sains Malaysia and Qatar University and following the last four successful conferences organized by the International Islamic Marketing Association in Dubai, Abu Dhabi,  Cairo, and Istanbul, we are pleased to announce that the 5th Global Islamic Marketing Conference (GIMAC5) will be held on April 22-24 in the beautiful city of Kuala Lumpur where it will gather academics, researchers, and businesses from all contents.

Since its inception, this annual conference has been the premier and leading conference on Islamic marketing where world thought leaders meet and shape the future. This year’s conference will build on and extend the successes of the previous events and strengthen its position as the sole destination for the businesses and academics interested in Islamic Marketing including managers, policy makers, and practitioners.


1- (20,000 USD) Awards for best papers provided by the International Islamic Marketing Association.  All complete papers will be considered for the prestigious "Excellence in Islamic Marketing Awards". Winners will receive their awards at the closing ceremony.

1st   Best Paper Research Award: 8,000 USD   

2nd  Best Paper Research Award: 5,000 USD       

3rd  Best Paper Research Award: 3,000 USD 

1st Best Student Paper Research Award: 1,500 USD

2nd Best Student Paper Research Award: 1000 USD

3rd Best Student Paper Research Award: 500 USD

Best International Research Team Award: 1,000 USD

2- Publications in international Journals. Outstanding papers will be published in special issues of outstanding and internationally recognized journals. In the 2nd, 3rd, and 4th Global Islamic Marketing Conference which were held in Jan 2012 and Dec 2012, and May 2013 more than 100 papers were published in highly recognized international journals. We promise to keep our record and publish at least the same from the 5th Global Islamic Marketing Conference in Kuala Lumpur. The journals that will participate in April 2014 in Kuala Lumpur are:

International journal of Islamic marketing and branding  (NEW: Inderscience)

Journal of Developmental Entrepreneurship

International Journal of Social Entrepreneurship and Innovation

International Journal of Teaching and Case Studies

African Journal of Business and Economic Research

International Journal of Arab Culture, Management and Sustainable Development

Revue Internationale de Marketing Islamique (French)

Al-mağallaẗ al-‘ālamiyyaẗ li-l-taswīq al-islāmī (Arabic)

3. Doctoral Colloquium.  The International Islamic Marketing Association is organizing the 1st Colloquium for doctoral students in Islamic Marketing, Economics, and Finance. The colloquium will be held in Kuala Lumpur, Malaysia from Sunday, April 20, 2014 until Monday, April 21, 2014, immediately prior to the GIMAC Conference 2014. The colloquium provides distinguished doctoral students with an opportunity to discuss their dissertation research and methodologies with leading academics and other doctoral students.

4. Mini MBA. Mini MBA in Islamic Marketing will be delivered by the best scholars in the field (Fees: 40 USD, subsidized by IIMA).

5. SPSS and AMOS workshops (Arabic and English)

6. Membership. Free first year membership in the International Islamic Marketing Association.

7. Networking. An extraordinary opportunity to meet the most influential scholars and researchers in the field of Islamic Marketing.

8. Above all, help create better markets, put ethics back into business.

 The gift of knowledge

GIMAC5 KL 2014 will witness the launch of the sponsor a student initiative. Authors and attendees who are able and willing to contribute towards helping a student attend GIMAC5 can now do that by paying the student fees directly when they pay their own fees. The International Islamic Marketing Association will grant 30% discount on the fees for sponsored students. This way we hope to encourage our colleagues who have to help those who have not and thus giving the greatest gift of all, the gift of knowledge.

Conference tracks

This conference invites papers and special session proposals that contribute to a better understanding of the Islamic marketing context through both theoretical and empirical perspectives. Topics include, but are not limited to, Islamic marketing, Islamic business, and Islamic economics. A more detailed list of the topics is shown below.

Islamic Marketing Papers

Comparative Marketing Papers

Islamic   marketing

Islamic   branding

Muslim   consumers

Commercializing   Islam

Islamic   marketing mix

Islamic   business ethics | Social responsibility

Halal   market

Islamic   hospitality and  tourism

Islamic   logistics

Islamic   e-market

Islamic   law and marketing practices

Trade   with Islamic markets

Islamic   media and communications

Islamic   retail

Islamic   fashion and clothing

Islamic   pharmaceuticals, cosmetics and toiletry

Traditional and herbal medicines and theraby

Prophetic medicines and theraby

Kosher/   Jewish business Studies

Christian   business studies

Vegetarian   consumer/ market studies

Ethnic   consumer/ market studies

Green/   environmental Marketing

General Papers on Islam, Business, and the Middle   East

Asian   Islamic Studies

Islamic   finance | Accounting | Zakat Management

Islam   and business

Islamic   HR

Islamic   management and leadership

Islamic entrepreneurship

Social Entrepreneurship in Emerging Islamic Markets

Social Innovation and Islamic Marketing

Islamic  economics

Islamic  business education

Research methods by Muslim scholars


Corporate rate: $1200

Academic and employee: $650

Students: $400

Special Registration:

Groups: 5 or more get 20% discount

IIMA members and attendants of GIMC1 Dubai, GIMC2 Abu Dhabi, GIMC3 Cairo, and GIMC4 Istanbul get 30% discount.

Attendants of EMAC 2014 get 30% discount

Note. No payment will be accepted at the conference. All fees must be paid on or before March 20th 2014

The deadline for submission of abstracts or full papers is January 20, 2014. For further information please contact the Conference Chair – Dr Baker A. Alserhan at and and or the Chair of the scientific committee Dr. Daphne Halkias at . We also strongly encourage delegates to contact their country chairs for assistance and guidance on how to participate in the conference.

Guidelines for submitting manuscripts and special session proposals 

All abstracts, papers, and special session proposals should not exceed 20 pages in total length including all exhibits and references, font size and type should be 12 times newroman and 1.5 space . On the cover, be sure to include the title of the paper, names and affiliations of each author and complete contact information for the corresponding author (surface mail address, e-mail address, fax, and phone number).

All manuscripts will be reviewed by a dedicated conference review committee. Upon acceptance, the author(s) agree to: (a) return the manuscript in correct format in a timely fashion to the conference coordinator; and (b) have at least one author appear at the conference to present the paper. Any accepted manuscripts not presented at the conference will not be published in the proceedings.

Special session/panel proposals should be submitted by e-mail as attached “word.doc” files to Dr Daphne Halkias, the Chair of the scientific committee or the Conference Chair, Dr Baker A. Alserhan. They should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality will be accepted for presentation. 

Cancellation Policy

Payment Policy

Payment is due in full at the time of registration and includes lunches, refreshments, dinner, and detailed conference materials.

  • Your registration will not be confirmed until payment is received and may be subject to cancellation.

Postponement and Substitution Policy

You may substitute delegates at any time by providing reasonable advance notice to the organizers by email and

  • For any cancellations received in writing not less than fourteen days (14) prior to the conference, you will receive a refund, less a $100 administration fee. No credit will be issued for any cancellations occurring after that.
  • In the event that the conference is cancelled for any reason, you will receive a full refund.
  • In the event that the conference is postponed and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a full refund.
  • Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, the conference program and the advertised speakers and/or topics may be altered or modified. Any substitutions or alterations will be updated on our website as soon as possible.

Arabic and French Languages

There will be special tracks for papers submitted in the Arabic and French language. For papers in the French language please send directly to the Algerian Country Chair below.

Conference Committee

Conference Chair: Dr. Baker Ahmad Alserhan (Qatar University). and

Conference Co-Chair: Dr. Siti Hasnah Hassan (Universiti Sains Malaysia).

Conference Co-Chair: Dr. Rana Sobh (Qatar University).

Chair of the Scientific Committee: Dr. Daphne Halkias (Greece).

Director, Business Strategy and Communication: Ronald Doherty (Ireland). 

French submissions and inquiries: Dr Tabeti Habib.


Country chairs  (Malaysia 2014)

Algeria (French submissions and inquiries): Dr Tabeti Habib.

USA: Dr. Morris Kalliny.

Jordan: Dr Ali Hilal Bagom. 

Kuwait.  Hanan Arnous.

UK. Prof Dr Ibrahim Sirkeci.

Indonesia, Malaysia, and Brunei: Dr. Tono Saksono.  

Bahrain: Dr Ammar Alsamirraai.

Pakistan: Khurram Bukhari.

Egypt: Dr. Lobna Hussein.

Egypt: Dr. Fatima Hefnawy.  

Chairs emeritus

Egypt. Dr. Hamed Shamma, Dr. Dalia Farraj.

Iran. Yusuf Ebrahimi Naseb.

Turkey: Dr. Ozlem Sandikci, Dr. Mumin Dayan

Indonesia: Deden Amwar, Fahmi Atriadi


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